FICO：2024年英国银行客户体验调查报告：客户行为、偏好和银行体验洞察（英文版）

The concept of a primary bank account is straightforward, yet it reveals fascinating insights into consumer banking behavior. While most consumers accumulate multiple bank accounts over time, most consider one bank account as their main port of call. We refer to this account as their “primary provider.” Our survey shows that only 17.6% of respondents have a single “primary” bank account. The majority (53.4%) have between two and three accounts, while 19.4% have four to six, and a mere 9.6% mo