黑天鹅数据：2023年家庭护理趋势与创新报告（英文版）

New tensions are appearing which are affecting how consumers act, and perhaps more significantly, how they spend. Tensions between brand loyalty and novel newcomers, between price and value, and between a product's efficacy and sustainability are becoming ever more definitive. So how should Home Care brands react? The key is to understand the macro forces which are influencing these evolving behaviors, and therein find the opportunity spaces in which to innovate. In this report we're