Socialinsider：2025年全球快消品食品行业社交媒体基准报告（英文版）

The FMCG food industry's social landscape is anything but predictable, and treating every platform the same is a one-way ticket to flat engagement. Facebook still holds value, but only if you evolve. Most food brands rely too heavily on photo posts and albums, which underperform. Video leads and smaller pages are seeing the highest engagement across the board. Instagram's performance is all about format. Reels may flood your feed, but carousels and image posts are often more effective