FICO：2024年巴西银行客户体验调查报告：客户行为、偏好和银行体验洞察（英文版）

When we talk about customer loyalty, we must understand that most consumers hold multiple bank accounts as they age. When asked about the number of accounts they held, only 10% of survey respondents said they had only one. Most Brazilians (58%) have between two and three bank accounts, while 25% have four to six. This indicates that customers in Brazil mostly hold a range of accounts to cater to their different preferences. The number of accounts they hold depends on a range of factors, inclu