Digital Commerce 360：2024年战略洞见创造最佳客户体验报告（英文版）

Still, there is a balance retailers need to reach, because not all shoppers desirea highly personalized experience. In fact, 25% want the ability to opt out ofpersonalization because they do not want to be tracked. Meanwhile, 9% haveno expectations whatsoever about the level of personalization they receive.When it comes to customer service, the survey also put the spotlight on wherethose expectations reside. lt should not come as a surprise that minimal steps(44%), speed (43%) and easy-to-fin