SLD:2024年连接危机:品牌如何弥合差距并驱动客户忠诚度报告(英文版).pdf |
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In a world where consumers are under increasing stress, we are facing what experts are calling a pandemic of loneliness. While we often think of seniors as lonely, research shows that it is the youngest generations who are most affected by loneliness. Meanwhile, brands are promoting community building and connection. Many retailers are making efforts to incorporate "community spaces" into their stores, and marketers are tailoring their messaging to focus on building "relationsh
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