凯捷capgemini：2024互联客户旅程平台（英文版）

Enterprises must deliver consistent, positive engagements across all channels to differentiate themselves from the competition – and turn customers into brand champions. Long-term customer relationships are critical. This is a universal truth – and yet, many global organizations are unable to compile a complete view of their customers. That means they cannot fully understand customer expectations, correctly interpret behaviors, and use that information to provide a seamless experience across