Mediaocean：2025年H2金融服务市场报告（英文版）

Generative AI continues to dominate the consumer trend landscape for FinServ marketers, with 70% citing it as the most important trend heading into the second half of 2025. That marks a steady increase from previous waves and reaffirms AI’s central role in reshaping customer expectations, marketing workflows, and financial product personalization. As consumers grow more comfortable interacting with AI-powered tools—from virtual assistants to investment platforms—marketers are doubling down on