YouGov：2023年Reddit用户群体及其行为特征分析报告（英文版）

Reddit usage has surged since the pandemic.with 12% of Americans now using Redditonce per week, up from 5% in 2019. FrequentRedditors skew younger, with two-thirds(66%)identifying as Gen Z or Millennial.

Drawing on YouGov Profiles data, this re portuncovers their demographics, hobbies andinterests, as well as their attitudes about ad.vertising.In the final section of the report, we'll high.light the brands that are winning over Reddi-tors across CPG, Financial Services, Media,Retail