Shopify：2024年英国商业状况报告（英文版）

In the four years that have passed since the first lockdowns brought on by the global pandemic, shopping behaviours have greatly shifted, even as some historical habits have returned. Now, it is strong macroeconomic headwinds that European consumers and businesses must navigate, mindful of these new preferences. Our pulse check of shoppers ahead of 2023’s Black Friday Cyber Monday (BFCM) season highlighted the key theme underpinning these shifts: for consumers, discretionary spending is becom