Newzoo：2025年全球玩家研究：IP粉丝群体剖析报告（英文版）

Globally, a majority of gamers agree that they’re more likely to play a game featuring their favorite entertainment IP—with 24 out of 36 countries showing a majority in favor. This sentiment is especially strong in some specific markets. For instance, over 74% of gamers in South Asia and ~64% in Latin America say they’re more likely to play a game that features their favorite entertainment brands, compared to about 45% in Eastern and Western Europe. In today’s live service landscape – where a