AIchemer&CMSWire：2024年解锁客户洞察：AI和开放式文本分析在提升客户体验中的作用研究报告（英文版）

Delivering superior customer experiences (CX) is a powerful differentiator. Businesses that excel in CX can reap the benefits of long-term customer loyalty and retention. Listening and responding to customers should be a priority. McKinsey research has shown that CX-focused companies achieve growth rates twice that of their competitors. Yet there’s evidence that companies aren’t adequately prioritizing CX. In June 2024, Forrester reported that customer experience quality among U.S. brands had