Qualtrics XM Institute：全球研究：2024年客户体验投资回报率报告（英文版）

As part of Qualtrics XM Institute’s 2023 Global Consumer Study, 28,400 consumers rated their recent experiences with 20 industries on a satisfaction scale of 1-5 stars and told us how likely they are to trust, recommend, and purchase more after that experience. From their responses, we examined the ROI of customer experience.