TelmarHelixa：2024年全球Z世代消费行为及偏好调查报告（英文版）

It seems for the last 10-15 years, we have beentalking about the new generation that will oneday overtake Millennials as the most importantgeneration as it relates to advertising andconsumer consumption. While it seemingtyhappened overnight, that generation has fullyarived. it is estimated that by 2030, Gen Z'sspending power will balloon to $l2T and wilbecome the largest generation in recordedhistory.