Infillion：2021年CTV游戏手册（英文版）

The pandemic brought a tremendous amount of change that will bring lasting habits for every generation. TV viewing is no exception. While we may finally be able to spend more time out of our homes, the race for access to great content via connected devices will be faster than ever. Connected TV (CTV) represents an enormous market (expected to reach $24.4bn) that opens up a gateway to experimentation for marketers and advertisers since content is streamed through a variety of devices, Smart TV