FICO：2024年秘鲁银行客户体验调查报告：客户行为、偏好和银行体验洞察（英文版）

Over 60% of Peruvians hold between two and three bank accounts, designating one provider as their primary account. The primary is typically the bank that offers the best customer experience (CX) and a great mobile app. • The vast majority of consumers (81%) still receive their banking services from traditional banks, though interest in digital banking services is increasing, especially among middle-income earners. • Customer experience plays a key role in customers’ financial decision making.