Cylindo:2020年美国家具品牌100强:网站体验指数报告(英文版).pdf |
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More often than not, the furniture buying process involves a lot of back-and-forth between channels, but it almost always starts online. This is true for both B2B and B2C furniture buyers. We now live in an era of information explosion, and the availability of quality information through digital channels has made it far easier for B2B buyers to gather information independently. This means that sellers have fewer opportunities to influence their final decisions. According to a report by Forres
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