imagino：2023酒店客户服务报告（英文版）

Let’s cut to the chase. Clientelling is most commonly associated with the retail industry, and is predominantly used by brands who have both an in-store and online presence. The purpose of clientelling is to empower in-store staff with the nuggets of information (gathered across all channels) that they can use to have a better, more meaningful and ultimately, more profitable interaction with customers. So let’s take that last sentence and just remove ‘in-store’. The purpose of clientelling is