SLD：2024年数字标牌研究：影响与见解报告（英文版）

Digital signage has become a key tool in bank branches, transforming the customer experience and how banks communicate in an ever-evolving industry. By exploring the role of digital signage in branch interactions, banks can improve customer engagement, increase operational efficiency, and make better strategic decisions. In this study, we asked both consumers and bankers for feedback on their experiences with digital signage in banks. Our goal in combining these insights is twofold. First, br