TripAdvisor Hotel Marketing Trends You Need to Know for 2016（英文版）

What trends are shaping the hotel marketing landscape in 2016? In many respects, it’s more of the same; news that dominated the headlines in 2015 will likely continue to do so in 2016. However, three key developments from last year will have a profound impact this year: the weak global economy, industry consolidation and the emergence of new distribution channels.To stay ahead of the competition, hotel marketers will need to understand the impact of these trends and how to prioritize time and re