SLD:2022年无缝银行体验的理想未来白皮书(英文版).pdf |
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In this white paper we will discuss the following key insights we learned from our study: 1. Mobile-centric and branch-centric consumers behave differently and have different needs. 2. Although most consumers are using multiple channels, the branch remains key to higher level service and loyalty, while mobile or online-only banking opens the door to weaker relationships with consumers. 3. Branch closures are not being managed well from a customer experience and care perspective, leading to ri
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