科尔尼：2025年即时零售的崛起：重塑印度零售业、消费者行为与就业格局（英文版）

Quick commerce has rapidly evolved as a transformative player in India’s retail ecosystem, reshaping the grocery industry by driving incremental demand, influencing purchasing behaviors, and unlocking new opportunities for businesses and employment. Its value proposition—centered on speed, convenience, and an expanding product assortment—has fueled strong adoption in tier 1 and tier 2 cities.Quick commerce is not merely shifting sales between channels; it is actively contributing to market ex