Hanover Research：2024年客户细分指南报告（英文版）

Customer behavior is changing faster and more frequently than ever. Companies that fail to adapt are finding it harder to win and retain business. Customers instead are drawn to customer-centric companies, ones that know who they are, what they need, and how to effectively reach them. Customer segmentation is an extremely effective tool for companies to keep up with customers’ evolving behavior. In fact, with segmentation data companies are 130% more likely to know their customers’ motivation