德勤：2024年美国零售业展望报告：在所有正确的地方寻找忠诚度（英文版）

The last two years have been anything but ordinary. Consumers witnessed a 40-year inflationary high in June 2022 and 11 Federal Reserve rate hikes by July 2023. Given this volatility, it's reasonable to assume that consumers' collective psyche would be bruised, and they would retreat from the marketplace.

However, consumers have endured, surprising analysts by challenging conventional wisdom. In fact, consumers continue their consumption binge, with some benefiting from wage inc