WGSN：2023年食品饮料行业用户画像分析报告（英文版）

Meet the four consumer personas set to rise to prominence by 2023. Each a set of valuesrather than specific demographic groups, they are motivated by new energy andpurpose following several challenging years. They have developed new priorities andskills after navigating difficulties and dealing with an uncertain future. Prepare now tomeet the demands of these driven cohorts.