Circana：2025年葡萄酒与烈酒报告-在不断变化的世界中开辟新天地（英文版）

Wine & Spirits category has contracted by Volume; most Value sales growth inflation premiumisation led rather than organic demand Generational shift in consumer’s needs, affordability, new rituals, experiences and innovative options requires new product propositions and engagement to drive consideration & trial: make wine & spirits cool again! Innovation is a robust source of demand but struggling to command a premium when exciting alternatives are now available: more functional,