Adjust：2025年越南移动应用趋势报告：应用表现基准与洞察（英文版）

The mobile app market in Vietnam is surging into 2025, fueled by widespread smartphone adoption, near-universal mobile coverage, and a young, tech-forward population. With mobile connections covering 164% of the population and internet penetration approaching 80%, Vietnam has solidified its position as a mobile-first powerhouse in Southeast Asia. In 2024, the country ranked eleventh globally by app downloads (2.97 billion total) and ninth for time spent in apps—an impressive 100.8 billion hou