Innovid：2023零售（广告）疗法：CTV和高级视频创意的作用报告（英文版）

While consumer behavior has been evolving for a while, the last three years have seen it turned on its head. The global pandemic changed the way people buy everything – from clothing and groceries, to electronics and even cars. Combine that with the fragmented media landscape, where audiences are dispersed across platforms and devices, and retailers have had to rethink advertising strategies to stay competitive in a saturated market where consumers can quickly and easily change their shopping