迈点研究院：2025年8月全球酒店品牌200强（大中华区）（英文版）

The latest "Top 200 Global Hotel Brands (Greater China) Ranking for August 2025" released by the Meadin Research Institute shows that the landscape of leading market brands remains relatively stable. Holiday Inn Express, Hampton by Hilton, Crowne Plaza, Holiday Inn, Hilton Hotels & Resorts, Super 8, InterContinental, Four Points by Sheraton, OYO Hotels, and Marriott Hotels secured the top ten spots on the list.

Key Data Insights:

The competitive landscape among the top brands in August revealed new changes, with significant divergence in the performance of the Brand Index (MBI). Among the top ten brands, Holiday Inn Express ranked first with an MBI value of 576.50, followed by Hampton by Hilton (555.14) and Crowne Plaza (531.76) in second and third place, respectively. Notably, Holiday Inn Express showed significant month-on-month growth (an increase of 8.45% compared to July), demonstrating strong market competitiveness. It is worth noting that Crowne Plaza jumped to the forefront with an MBI value of 531.76 in August, while brands such as InterContinental (453.16) and Holiday Inn (477.39) experienced a month-on-month decline in their brand indices, reflecting intensified competition among leading brands. This series of data indicates that the landscape of top hotel brands in Greater China is undergoing adjustments in August, with some brands achieving index growth through strategic optimizations, highlighting market vitality and the divergence in brand competitiveness.

Analysis at the Group Level:

Number of Brands on the List by Group:

In terms of the number of brands listed, Marriott International Group (24 brands) holds a significant advantage, ranking first. It is followed by Wyndham Hotel Group (17 brands), Accor Group (16 brands), InterContinental Hotels Group (12 brands), and Hilton Hotels Group (11 brands). Hyatt Hotels Group (11 brands), Radisson Hotel Group (7 brands), Louvre Hotels Group (5 brands), Banyan Tree Hotels & Resorts (5 brands), and Accord Hotel Group (5 brands) ranked sixth to tenth, respectively.

Focus on Emerging Groups:

Huazhu Group (with brands such as IntercityHotel and Steigenberger Grand) and Banyan Tree Hotels & Resorts (with brands such as Banyan Tree and Angsana) have shown strong market expansion momentum. They have attracted investment attention with their innovative design concepts and eco-friendly positioning, bringing new vitality to the industry.

Changes in Group Brand Index:

51% of hotel groups achieved month-on-month growth in their overall brand index, reflecting that most groups are effectively enhancing their competitiveness through digital marketing and membership system optimizations. At the same time, 49% of groups experienced a month-on-month decline in their index, mainly due to increasingly fierce market competition and the divergence in demand for luxury brands (such as Aman and Bulgari).

Notable Month-on-Month Ranking Improvements:

Howard Johnson (up 24 spots to No. 18): The opening of new projects effectively drove a surge in media attention.

Four Points by Sheraton (up 13 spots to No. 8): Marketing strategies targeting younger demographics successfully attracted investment attention.

Pullman (up 29 spots to No. 25): Expansion strategies in lower-tier cities proved highly effective.

Key Market Trend Insights:

Adjustments in the Leading Brand Landscape and Divergence in Brand Competitiveness:

Holiday Inn Express topped the list with an MBI value of 576.50, reflecting an 8.45% month-on-month growth. This indicates the effective execution of its recent strategies and successful optimization of digital operations and brand experience.

Hampton by Hilton and Crowne Plaza ranked second and third, respectively, demonstrating steady performance and sustained appeal in the mid-to-high-end market.

Significant Month-on-Month Growth in Brand Rankings, with Some Hotels Achieving Major Leaps:

Four Points by Sheraton (up 13 spots to No. 8): Effectively enhanced brand exposure and investor confidence through marketing strategies targeting younger demographics.

Howard Johnson (up 24 spots to No. 18): Significantly increased media attention due to new hotel openings and market activities.

MEADIN Brand Index(MBI) - Brand Value Inquiring Platform

MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.

Calculation formula: MBI=a * MI+b * CI+c * II

Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.

Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.

(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.

(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.

(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.

MEADIN ACADEMY – Culture and Tourism Industry Data Center

MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.